It’s the best day to send, with click through rates at 15.71%, and Tuesday is a bad news day when rates dip to 8.44%. If you are planning a B2B campaign, Saturday may surprise you. So, when? It’s at this point that this benchmark data can help. So, you’ve channeled your inner Simon Sinek (you know, the Start with Why guy), discovered your why, and decided that the “what” will be an email campaign. When creating any campaign, we must answer three key questions: Why are we doing it? What will we do? And when? These stats indicate a healthy level of engagement and that this channel is very much alive and well. According to the data gathered from our clients, in 2019, the average B2B CTR was around 7%, and in 2021 this was nudging up to 9%. Whichever metric you pick, Confirmed Open Rates (COR), Click Through Rates (CTR), or Click-to-Open Ratio (CTO), the numbers continue to rise for B2B. All in return for a small slice of our hard-earned marketing budget, but the truth is email continues to deliver. #1 The Death of B2B Email is Exaggerated (Yet Again!)Īs marketers, we have a reputation that, like magpies, we are often distracted by the latest shiny object, whether it’s a tool, that our brand must be seen in the latest social media hotspot, or that we must publish content across every channel. I’ve dived into the report for this blog post, pushed all the data dashboard buttons, and plucked out three things that caught my eye, that I think all marketers will find useful. This report has become an essential industry guide to the email trends for marketing professionals in that region. We make this data available in various insight reports across the group, consistent with our mission to help marketers succeed and grow their businesses.Ī great example is our annual Dutch Email Marketing Benchmark report, where we share the top 10 insights that our email experts have learned from a data set that spans 15.9 billion emails from 986,000 campaigns across 5,525 companies. UHS is an Equal Opportunity Employer and as such, openly supports and fully commits to recruitment, selection, placement, promotion and compensation of all individuals without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status or any other characteristic protected by federal, state or local laws.Through our portfolio of SaaS vendors, we have fantastic access to a wealth of email marketing data at Spotler Group. Universal Health Services is a holding company. Any reference to employment at UHS or employees of UHS refers to employment with one of the subsidiaries of Universal Health Services, Inc.Īll employment at “UHS" is with one of the subsidiaries of Universal Health Services, Inc., including its management company, UHS of Delaware, Inc.
Further, the terms "we," "us," "our" or "the company" in such context similarly refer to the operations of the subsidiaries of Universal Health Services, Inc. Any reference to "UHS" or "UHS facilities" including any statements, articles or other publications contained herein which relates to healthcare or management operations is referring to Universal Health Services' subsidiaries. All healthcare and management operations are conducted by subsidiaries of Universal Health Services, Inc. is a holding company that operates through its subsidiaries. UHS is a registered trademark of UHS of Delaware, Inc., a subsidiary of Universal Health Services.
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